Last Updated: June 2026

1. Introduction

IMPERIUM AIR CONDITIONING LIMITED (“we”, “us”, “our”) is committed to protecting and respecting your privacy.

This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website, contact us, request a quotation, enquire about our services, or otherwise interact with our business.

We process personal data in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and other applicable privacy laws.

2. Who We Are

Company Name: IMPERIUM AIR CONDITIONING LIMITED

Company Number: 16503410

Registered Office Address:
77 Yarborough Crescent
Lincoln
Lincolnshire
England
LN1 3NE

Email Address:
imperium.aircon@gmail.com

For any questions relating to this Privacy Policy or your personal data, please contact us using the details above.

3. Information We Collect

We may collect and process the following information:

Information You Provide

When you contact us, request a quotation, complete a website form, email us, or communicate with us, we may collect:

• Name

• Email address

• Telephone number

• Property address

• Service requirements

• Details relating to your enquiry

• Any information voluntarily provided by you

Information Collected Automatically

When you visit our website, we may automatically collect:

• IP address

• Browser type and version

• Device information

• Operating system

• Pages visited

• Website usage information

• Referral source

• Time spent on pages

• Advertising interaction data

This information may be collected through cookies and tracking technologies.

4. How We Use Your Information

We use your information to:

• Respond to enquiries

• Provide quotations

• Arrange site visits

• Deliver our services

• Manage customer relationships

• Communicate regarding projects and appointments

• Improve our website and services

• Monitor website performance

• Measure advertising effectiveness

• Comply with legal obligations

• Protect against fraud and misuse

Where permitted by law, we may also use your information to send marketing communications regarding our services.

5. Lawful Basis for Processing

Under UK GDPR, we rely on the following lawful bases:

Contract

Processing necessary to provide quotations, services, and customer support.

Legitimate Interests

Processing necessary for operating and improving our business, website, customer service, and advertising activities.

Consent

Where required by law, including certain cookies and marketing communications, we will seek your consent before processing.

Legal Obligations

Processing required to comply with applicable legal and regulatory requirements.

6. Marketing Communications

We may send marketing communications regarding our services where:

• You have given consent; or

• We are legally permitted to do so under applicable regulations.

You may unsubscribe from marketing communications at any time by:

• Clicking the unsubscribe link in emails

• Contacting us directly

We will never sell your personal information to third parties.

7. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to improve user experience, analyse website performance, and measure advertising effectiveness.

Cookies may include:

Essential Cookies

Required for website functionality.

Analytics Cookies

Used to understand how visitors interact with our website.

Advertising Cookies

Used to measure advertising performance and display relevant advertisements.

You may control cookie preferences through our cookie consent banner and your browser settings.

8. Google Analytics

We use Google Analytics 4 (GA4) to understand how visitors use our website.

Google Analytics may collect information such as:

• Device information

• Browser information

• Website interactions

• Geographic region

• Traffic source

This information helps us improve our website and services.

Google may process data on servers located outside the United Kingdom.

9. Google Ads and Conversion Tracking

We use Google Ads and Google Conversion Tracking to:

• Measure advertising performance

• Track enquiries generated through advertising campaigns

• Improve our marketing activities

Google may use cookies and related technologies to collect information regarding interactions with advertisements and our website.

10. Meta Pixel (Facebook Pixel)

Our website may use Meta Pixel and related technologies provided by Meta Platforms.

Meta Pixel helps us:

• Measure advertising effectiveness

• Track conversions

• Create audiences for advertising campaigns

• Deliver relevant advertisements to users

Information collected may include:

• Pages viewed

• Actions taken on our website

• Device information

• Browser information

Meta may combine this information with data associated with your Meta account.

Users can manage advertising preferences through their Facebook and Instagram account settings.

11. Customer Relationship Management (CRM)

We use customer relationship management software, including Go High Level, to manage enquiries, quotations, customer communications, and service delivery.

Information stored within our CRM may include:

• Contact details

• Enquiry history

• Appointment records

• Communication records

• Project information

Access to this information is restricted to authorised personnel and trusted service providers.

12. Sharing Your Information

We may share personal information with:

• IT service providers

• Website hosting providers

• CRM providers

• Marketing platforms

• Analytics providers

• Professional advisers

• Regulatory authorities where required by law

We only share information where necessary and take reasonable steps to ensure appropriate safeguards are in place.

We do not sell personal information.

13. International Data Transfers

Some of our service providers may process data outside the United Kingdom.

Where international transfers occur, we take reasonable steps to ensure appropriate safeguards are implemented in accordance with UK GDPR requirements.

14. Data Retention

We retain personal information only for as long as necessary to:

• Provide our services

• Meet legal obligations

• Resolve disputes

• Maintain business records

Retention periods may vary depending on the nature of the information and applicable legal requirements.

When information is no longer required, it will be securely deleted or anonymised.

15. Data Security

We implement appropriate technical and organisational measures designed to protect personal information against:

• Unauthorised access

• Accidental loss

• Misuse

• Alteration

• Disclosure

While we take reasonable steps to protect your information, no method of transmission over the internet can be guaranteed to be completely secure.

16. Your Rights

Under UK GDPR, you have the right to:

• Access your personal information

• Request correction of inaccurate information

• Request deletion of your information

• Restrict processing

• Object to processing

• Request data portability

• Withdraw consent where processing is based on consent

Requests may be submitted by contacting us using the details provided in this policy.

17. Complaints

If you are unhappy with how we handle your personal information, please contact us first so that we can attempt to resolve your concerns.

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO).

Information about the ICO can be found at:
www.ico.org.uk

18. Third-Party Websites

Our website may contain links to third-party websites.

We are not responsible for the privacy practices or content of external websites and encourage users to review their privacy policies separately.

19. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

Any changes will be published on this page and become effective immediately upon publication.

We encourage users to review this Privacy Policy periodically to stay informed about how we protect personal information.

20. Contact Us

If you have any questions regarding this Privacy Policy or your personal data, please contact:

IMPERIUM AIR CONDITIONING LIMITED
77 Yarborough Crescent
Lincoln
Lincolnshire
LN1 3NE

Email: imperium.aircon@gmail.com
Company Number: 16503410